In and age of individuated consumption I am still astounded that organisations don’t understand who their core customers are! As a result, they produce generic adverts and take a scatter-gun approach to distributing it - often missing the target! Despite privacy laws changing over 5 years ago this practice is still spamming us – WHY?
Organisations who are genuinely trying to connect with their customers take the time to listen, identifying who they are, their needs and wants. In doing so, they are equipping themselves with the information to ensure they engage with meaningful and relevant communications.
So even if you believe your product or service is relevant to everyone – it isn’t. Spend your time and effort in finding your customers and focus on meeting their needs. The results will speak for themselves.