VOICE OF CUSTOMER & EMPLOYEE
Connecting your most important people!
“Insight without Data is just Opinion! - Get into the detail to shape the big picture” © Nick Lygo-Baker
Customer feedback gets you closer to knowing if your customers are satisfied with the experiences you provide. This insight is essential in taking the right actions to optimise business performance. Knowing you deliver consistently is important, but this has to have a positive impact on your customers experience if they are to return and spend more.
Bring the voice of the customer into the heart of your organisation and enable your team the agility to deliver against ever changing customer expectations. By evaluating and reducing the friction of the Time, Money and Emotional effort your customers need to invest leads to an optimised experience of engaging with your brand. Continual monitoring of this delivery through multi-channel customer listening keeps you informed and allows for constant marginal gains.
“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” – Elon Musk